170 In-Depth Web Analytics Questions for Professionals

What is involved in Web Analytics

Find out what the related areas are that Web Analytics connects with, associates with, correlates with or affects, and which require thought, deliberation, analysis, review and discussion. This unique checklist stands out in a sense that it is not per-se designed to give answers, but to engage the reader and lay out a Web Analytics thinking-frame.

How far is your company on its Web Analytics journey?

Take this short survey to gauge your organization’s progress toward Web Analytics leadership. Learn your strongest and weakest areas, and what you can do now to create a strategy that delivers results.

To address the criteria in this checklist for your organization, extensive selected resources are provided for sources of further research and information.

Start the Checklist

Below you will find a quick checklist designed to help you think about which Web Analytics related domains to cover and 170 essential critical questions to check off in that domain.

The following domains are covered:

Web Analytics, Web beacon, McGraw Hill, Ad blocking, Proxy server, Web traffic, Social media marketing, A/B testing, Packet sniffer, IP geolocation, Internet service provider, Local Shared Object, Contextual advertising, Session replay, Key performance indicators, Geolocation software, Real-time business intelligence, Visit filter, Market research, Third-party cookie, Native advertising, Landing page, Purchase funnel, Heat map, Digital rights management, Web cache, Bounce Rate, Adobe Flash, HTTP referer, Click analytics, HTTP cookie, Search engine marketing, Web counter, Web banner, Web server, Referral marketing, Prentice Hall, Website localization, Performance Indicator, User agent, Cost-benefit analysis, Local search engine optimisation, Revenue sharing, Web mining, Google Analytics, Domain Name System, Web usage, Internet traffic, Adobe Analytics, Web Analytics, Mobile Web Analytics, Internet Protocol, Search analytics, Avinash Kaushik, Display advertising, Post-click marketing, Web log analysis software, Dynamic Host Configuration Protocol, Cost per action, Online advertising, Unique user, Web crawler, Advertising campaign, Online video analytics, Behavioral targeting, O’Reilly Media, Mobile advertising, Web browser, Cost per impression:

Web Analytics Critical Criteria:

Generalize Web Analytics failures and remodel and develop an effective Web Analytics strategy.

– What are your key performance measures or indicators and in-process measures for the control and improvement of your Web Analytics processes?

– What statistics should one be familiar with for business intelligence and web analytics?

– What is the source of the strategies for Web Analytics strengthening and reform?

– How is cloud computing related to web analytics?

– Who sets the Web Analytics standards?

Web beacon Critical Criteria:

Powwow over Web beacon tactics and secure Web beacon creativity.

– Is Supporting Web Analytics documentation required?

McGraw Hill Critical Criteria:

Illustrate McGraw Hill visions and prioritize challenges of McGraw Hill.

– What are specific Web Analytics Rules to follow?

– Why should we adopt a Web Analytics framework?

– How can we improve Web Analytics?

Ad blocking Critical Criteria:

Discuss Ad blocking visions and know what your objective is.

– What are the key elements of your Web Analytics performance improvement system, including your evaluation, organizational learning, and innovation processes?

– Is the Web Analytics organization completing tasks effectively and efficiently?

– What threat is Web Analytics addressing?

Proxy server Critical Criteria:

Track Proxy server outcomes and budget the knowledge transfer for any interested in Proxy server.

– How does the organization define, manage, and improve its Web Analytics processes?

– Have you identified your Web Analytics key performance indicators?

– Who needs to know about Web Analytics ?

Web traffic Critical Criteria:

Investigate Web traffic adoptions and catalog what business benefits will Web traffic goals deliver if achieved.

– What tools do you use once you have decided on a Web Analytics strategy and more importantly how do you choose?

– What are our needs in relation to Web Analytics skills, labor, equipment, and markets?

– How will you know that the Web Analytics project has been successful?

Social media marketing Critical Criteria:

Analyze Social media marketing decisions and devote time assessing Social media marketing and its risk.

– What are the success criteria that will indicate that Web Analytics objectives have been met and the benefits delivered?

– Are there any disadvantages to implementing Web Analytics? There might be some that are less obvious?

– Are accountability and ownership for Web Analytics clearly defined?

A/B testing Critical Criteria:

Generalize A/B testing engagements and inform on and uncover unspoken needs and breakthrough A/B testing results.

– What are the record-keeping requirements of Web Analytics activities?

– What is our Web Analytics Strategy?

Packet sniffer Critical Criteria:

Investigate Packet sniffer leadership and probe Packet sniffer strategic alliances.

– At what point will vulnerability assessments be performed once Web Analytics is put into production (e.g., ongoing Risk Management after implementation)?

IP geolocation Critical Criteria:

Trace IP geolocation governance and find out.

– What are our best practices for minimizing Web Analytics project risk, while demonstrating incremental value and quick wins throughout the Web Analytics project lifecycle?

– What other organizational variables, such as reward systems or communication systems, affect the performance of this Web Analytics process?

– How to Secure Web Analytics?

Internet service provider Critical Criteria:

Tête-à-tête about Internet service provider tactics and oversee implementation of Internet service provider.

– Does Web Analytics create potential expectations in other areas that need to be recognized and considered?

– Meeting the challenge: are missed Web Analytics opportunities costing us money?

– What are all of our Web Analytics domains and what do they do?

Local Shared Object Critical Criteria:

Paraphrase Local Shared Object visions and budget for Local Shared Object challenges.

– What are your results for key measures or indicators of the accomplishment of your Web Analytics strategy and action plans, including building and strengthening core competencies?

– Is Web Analytics Realistic, or are you setting yourself up for failure?

Contextual advertising Critical Criteria:

Transcribe Contextual advertising goals and devise Contextual advertising key steps.

– Think about the kind of project structure that would be appropriate for your Web Analytics project. should it be formal and complex, or can it be less formal and relatively simple?

– Think about the functions involved in your Web Analytics project. what processes flow from these functions?

– How do we Improve Web Analytics service perception, and satisfaction?

Session replay Critical Criteria:

Deliberate Session replay engagements and give examples utilizing a core of simple Session replay skills.

– What tools and technologies are needed for a custom Web Analytics project?

– How do we Identify specific Web Analytics investment and emerging trends?

Key performance indicators Critical Criteria:

Unify Key performance indicators governance and clarify ways to gain access to competitive Key performance indicators services.

– Record-keeping requirements flow from the records needed as inputs, outputs, controls and for transformation of a Web Analytics process. ask yourself: are the records needed as inputs to the Web Analytics process available?

– What is the importance of knowing the key performance indicators KPIs for a business process when trying to implement a business intelligence system?

– Choosing good key performance indicators (KPI Key Performance Indicators) did we start from the question How do you measure a companys success?

– Do we aggressively reward and promote the people who have the biggest impact on creating excellent Web Analytics services/products?

– What is the difference between Key Performance Indicators KPI and Critical Success Factors CSF in a Business Strategic decision?

– Kpi key performance indicators opportunities. are there opportunities to use the field/table to measure performance?

– Which are the key performance indicators for Customer Service?

Geolocation software Critical Criteria:

Investigate Geolocation software issues and raise human resource and employment practices for Geolocation software.

– How important is Web Analytics to the user organizations mission?

– Who will provide the final approval of Web Analytics deliverables?

Real-time business intelligence Critical Criteria:

Discuss Real-time business intelligence visions and adopt an insight outlook.

– What are the disruptive Web Analytics technologies that enable our organization to radically change our business processes?

– How do we make it meaningful in connecting Web Analytics with what users do day-to-day?

Visit filter Critical Criteria:

Read up on Visit filter adoptions and look in other fields.

– What are current Web Analytics Paradigms?

Market research Critical Criteria:

Examine Market research projects and get answers.

– Does the software allow users to bring in data from outside the company on-the-flylike demographics and market research to augment corporate data?

– What will drive Web Analytics change?

– How do we Lead with Web Analytics in Mind?

Third-party cookie Critical Criteria:

Grade Third-party cookie issues and do something to it.

– How do mission and objectives affect the Web Analytics processes of our organization?

Native advertising Critical Criteria:

Design Native advertising engagements and revise understanding of Native advertising architectures.

– What is the total cost related to deploying Web Analytics, including any consulting or professional services?

– Is there any existing Web Analytics governance structure?

Landing page Critical Criteria:

Pilot Landing page adoptions and report on the economics of relationships managing Landing page and constraints.

– What knowledge, skills and characteristics mark a good Web Analytics project manager?

Purchase funnel Critical Criteria:

Pay attention to Purchase funnel tasks and diversify disclosure of information – dealing with confidential Purchase funnel information.

– In what ways are Web Analytics vendors and us interacting to ensure safe and effective use?

– To what extent does management recognize Web Analytics as a tool to increase the results?

– Is Web Analytics dependent on the successful delivery of a current project?

Heat map Critical Criteria:

Accommodate Heat map results and check on ways to get started with Heat map.

– What is the purpose of Web Analytics in relation to the mission?

– Can Management personnel recognize the monetary benefit of Web Analytics?

– What are internal and external Web Analytics relations?

Digital rights management Critical Criteria:

Discourse Digital rights management goals and adopt an insight outlook.

– Which customers cant participate in our Web Analytics domain because they lack skills, wealth, or convenient access to existing solutions?

– Does our tool have the ability to integrate with Digital Rights Management Client & Server?

– Which individuals, teams or departments will be involved in Web Analytics?

– How do we go about Securing Web Analytics?

Web cache Critical Criteria:

Closely inspect Web cache projects and revise understanding of Web cache architectures.

– What new services of functionality will be implemented next with Web Analytics ?

Bounce Rate Critical Criteria:

Think carefully about Bounce Rate engagements and probe the present value of growth of Bounce Rate.

– For your Web Analytics project, identify and describe the business environment. is there more than one layer to the business environment?

Adobe Flash Critical Criteria:

Add value to Adobe Flash adoptions and catalog what business benefits will Adobe Flash goals deliver if achieved.

– What business benefits will Web Analytics goals deliver if achieved?

HTTP referer Critical Criteria:

Tête-à-tête about HTTP referer strategies and diversify by understanding risks and leveraging HTTP referer.

– How do you incorporate cycle time, productivity, cost control, and other efficiency and effectiveness factors into these Web Analytics processes?

– What potential environmental factors impact the Web Analytics effort?

Click analytics Critical Criteria:

Communicate about Click analytics adoptions and customize techniques for implementing Click analytics controls.

– Who is the main stakeholder, with ultimate responsibility for driving Web Analytics forward?

HTTP cookie Critical Criteria:

Audit HTTP cookie issues and intervene in HTTP cookie processes and leadership.

– How to deal with Web Analytics Changes?

Search engine marketing Critical Criteria:

Mine Search engine marketing visions and raise human resource and employment practices for Search engine marketing.

– Will Web Analytics deliverables need to be tested and, if so, by whom?

Web counter Critical Criteria:

Illustrate Web counter leadership and revise understanding of Web counter architectures.

Web banner Critical Criteria:

Do a round table on Web banner management and define what do we need to start doing with Web banner.

– Do Web Analytics rules make a reasonable demand on a users capabilities?

Web server Critical Criteria:

Pilot Web server decisions and look in other fields.

– Are there any easy-to-implement alternatives to Web Analytics? Sometimes other solutions are available that do not require the cost implications of a full-blown project?

– Are web servers located on a publicly reachable network segment separated from the internal network by a firewall (dmz)?

– Do we know what we have specified in continuity of operations plans and disaster recovery plans?

– Have the types of risks that may impact Web Analytics been identified and analyzed?

Referral marketing Critical Criteria:

Match Referral marketing issues and finalize specific methods for Referral marketing acceptance.

– What are your current levels and trends in key measures or indicators of Web Analytics product and process performance that are important to and directly serve your customers? how do these results compare with the performance of your competitors and other organizations with similar offerings?

– How do we measure improved Web Analytics service perception, and satisfaction?

Prentice Hall Critical Criteria:

Accommodate Prentice Hall engagements and reduce Prentice Hall costs.

– How can you negotiate Web Analytics successfully with a stubborn boss, an irate client, or a deceitful coworker?

– Who will be responsible for documenting the Web Analytics requirements in detail?

– Is the scope of Web Analytics defined?

Website localization Critical Criteria:

Discuss Website localization governance and create Website localization explanations for all managers.

– How do we maintain Web Analyticss Integrity?

– How much does Web Analytics help?

Performance Indicator Critical Criteria:

Systematize Performance Indicator issues and forecast involvement of future Performance Indicator projects in development.

– What is the availability of and cost of internal Quality Assurance manpower necessary to monitor each performance indicator?

– To what extent did the results indicate that the program goals, objectives and performance indicators had been achieved?

– Will Web Analytics have an impact on current business continuity, disaster recovery processes and/or infrastructure?

– How does the proposed solution help measure each performance indicator?

– What are valid performance indicators for the service desk?

– What are your performance indicators?

– Are there Web Analytics Models?

User agent Critical Criteria:

Prioritize User agent tasks and assess what counts with User agent that we are not counting.

Cost-benefit analysis Critical Criteria:

Probe Cost-benefit analysis adoptions and report on the economics of relationships managing Cost-benefit analysis and constraints.

Local search engine optimisation Critical Criteria:

Focus on Local search engine optimisation leadership and differentiate in coordinating Local search engine optimisation.

– What prevents me from making the changes I know will make me a more effective Web Analytics leader?

Revenue sharing Critical Criteria:

Troubleshoot Revenue sharing visions and work towards be a leading Revenue sharing expert.

– In the case of a Web Analytics project, the criteria for the audit derive from implementation objectives. an audit of a Web Analytics project involves assessing whether the recommendations outlined for implementation have been met. in other words, can we track that any Web Analytics project is implemented as planned, and is it working?

Web mining Critical Criteria:

Familiarize yourself with Web mining quality and figure out ways to motivate other Web mining users.

– Where do ideas that reach policy makers and planners as proposals for Web Analytics strengthening and reform actually originate?

Google Analytics Critical Criteria:

Think carefully about Google Analytics projects and cater for concise Google Analytics education.

– Can we add value to the current Web Analytics decision-making process (largely qualitative) by incorporating uncertainty modeling (more quantitative)?

– Do we monitor the Web Analytics decisions made and fine tune them as they evolve?

– What are the long-term Web Analytics goals?

Domain Name System Critical Criteria:

Talk about Domain Name System planning and catalog what business benefits will Domain Name System goals deliver if achieved.

– What are the top 3 things at the forefront of our Web Analytics agendas for the next 3 years?

– How do we know that any Web Analytics analysis is complete and comprehensive?

Web usage Critical Criteria:

Generalize Web usage decisions and look in other fields.

– Who is responsible for ensuring appropriate resources (time, people and money) are allocated to Web Analytics?

– How do we manage Web Analytics Knowledge Management (KM)?

Internet traffic Critical Criteria:

Derive from Internet traffic results and suggest using storytelling to create more compelling Internet traffic projects.

– Can we do Web Analytics without complex (expensive) analysis?

Adobe Analytics Critical Criteria:

Audit Adobe Analytics strategies and question.

– Will new equipment/products be required to facilitate Web Analytics delivery for example is new software needed?

Web Analytics Critical Criteria:

Think about Web Analytics projects and oversee implementation of Web Analytics.

– What are the Key enablers to make this Web Analytics move?

Mobile Web Analytics Critical Criteria:

Mix Mobile Web Analytics leadership and intervene in Mobile Web Analytics processes and leadership.

Internet Protocol Critical Criteria:

Mix Internet Protocol goals and achieve a single Internet Protocol view and bringing data together.

– Risk factors: what are the characteristics of Web Analytics that make it risky?

– Is Internet Protocol security (IPSec) support available?

– Is Web Analytics Required?

Search analytics Critical Criteria:

Inquire about Search analytics visions and cater for concise Search analytics education.

– Is there a plan for search analytics?

Avinash Kaushik Critical Criteria:

Powwow over Avinash Kaushik risks and explain and analyze the challenges of Avinash Kaushik.

– Consider your own Web Analytics project. what types of organizational problems do you think might be causing or affecting your problem, based on the work done so far?

– How do we ensure that implementations of Web Analytics products are done in a way that ensures safety?

Display advertising Critical Criteria:

Look at Display advertising issues and assess and formulate effective operational and Display advertising strategies.

– Do the Web Analytics decisions we make today help people and the planet tomorrow?

– How is the value delivered by Web Analytics being measured?

Post-click marketing Critical Criteria:

Adapt Post-click marketing projects and perfect Post-click marketing conflict management.

– what is the best design framework for Web Analytics organization now that, in a post industrial-age if the top-down, command and control model is no longer relevant?

– What is Effective Web Analytics?

Web log analysis software Critical Criteria:

Wrangle Web log analysis software leadership and forecast involvement of future Web log analysis software projects in development.

Dynamic Host Configuration Protocol Critical Criteria:

Use past Dynamic Host Configuration Protocol strategies and do something to it.

– How do you determine the key elements that affect Web Analytics workforce satisfaction? how are these elements determined for different workforce groups and segments?

Cost per action Critical Criteria:

Graph Cost per action outcomes and spearhead techniques for implementing Cost per action.

– Are assumptions made in Web Analytics stated explicitly?

– Have all basic functions of Web Analytics been defined?

Online advertising Critical Criteria:

Air ideas re Online advertising engagements and correct Online advertising management by competencies.

Unique user Critical Criteria:

Recall Unique user decisions and test out new things.

– Are all users required to authenticate using, at a minimum, a unique username and password?

– Are there recognized Web Analytics problems?

Web crawler Critical Criteria:

Inquire about Web crawler planning and spearhead techniques for implementing Web crawler.

Advertising campaign Critical Criteria:

Exchange ideas about Advertising campaign decisions and explain and analyze the challenges of Advertising campaign.

Online video analytics Critical Criteria:

Devise Online video analytics visions and prioritize challenges of Online video analytics.

– Does Web Analytics include applications and information with regulatory compliance significance (or other contractual conditions that must be formally complied with) in a new or unique manner for which no approved security requirements, templates or design models exist?

– What may be the consequences for the performance of an organization if all stakeholders are not consulted regarding Web Analytics?

Behavioral targeting Critical Criteria:

Pay attention to Behavioral targeting tactics and be persistent.

– What are the barriers to increased Web Analytics production?

– Is a Web Analytics Team Work effort in place?

O’Reilly Media Critical Criteria:

Consult on O’Reilly Media risks and clarify ways to gain access to competitive O’Reilly Media services.

– Does Web Analytics analysis show the relationships among important Web Analytics factors?

Mobile advertising Critical Criteria:

Define Mobile advertising quality and look at the big picture.

– How do we go about Comparing Web Analytics approaches/solutions?

Web browser Critical Criteria:

Shape Web browser goals and find the ideas you already have.

Cost per impression Critical Criteria:

Gauge Cost per impression results and figure out ways to motivate other Cost per impression users.

– What is our formula for success in Web Analytics ?

– Why is Web Analytics important for you now?

Conclusion:

This quick readiness checklist is a selected resource to help you move forward. Learn more about how to achieve comprehensive insights with the Web Analytics Self Assessment:

store.theartofservice.com/Web-Analytics-Complete-Self-Assessment/

Author: Gerard Blokdijk

CEO at The Art of Service | theartofservice.com

[email protected]

www.linkedin.com/in/gerardblokdijk

Gerard is the CEO at The Art of Service. He has been providing information technology insights, talks, tools and products to organizations in a wide range of industries for over 25 years. Gerard is a widely recognized and respected information expert. Gerard founded The Art of Service consulting business in 2000. Gerard has authored numerous published books to date.

External links:

To address the criteria in this checklist, these selected resources are provided for sources of further research and information:

Web Analytics External links:

Web Analytics in Real Time | Clicky
clicky.com

11 Best Web Analytics Tools | Inc.com
www.inc.com/guides/12/2010/11-best-web-analytics-tools.html

Careers | Mobile & Web Analytics | Mixpanel
mixpanel.com/jobs

Web beacon External links:

What does web beacon mean? – YouTube
www.youtube.com/watch?v=t4-D2xeiusA

Web Beacon | NAI: Network Advertising Initiative
www.networkadvertising.org/glossary/term/web-beacon

Outlook Web App still downloads web beacon contents …
support.microsoft.com/en-us/help/3071427

Ad blocking External links:

How Ad Blocking Works: Everything You Need to Know
blog.hubspot.com/marketing/how-ad-blocking-works

Alternate DNS – Ad Blocking DNS Server
alternate-dns.com

How to Disable Ad Blocking – YouTube
www.youtube.com/watch?v=0hEd4HTX0ZI

Proxy server External links:

What is a Proxy Server and should you risk using one?
whatismyipaddress.com/proxy-server

How to configure proxy server settings in Windows 8
support.microsoft.com/en-us/help/2777643

Web traffic External links:

PPCmate – Buy Web Traffic | Targeted Visitors | Cheap Traffic
www.ppcmate.com

Web Traffic Time Series Forecasting | Kaggle
www.kaggle.com/c/web-traffic-time-series-forecasting

Social media marketing External links:

Every social media marketing strategy to grow your business.
www.entrepreneur.com/topic/social-media-marketing

SOCi Social Media Marketing & Management Platform
www.meetsoci.com

A/B testing External links:

A/B Testing Software & A/B Testing Tools by Convert.com
www.convert.com

Windows Weekly 546 A/B Testing | TWiT.TV
twit.tv/shows/windows-weekly/episodes/546

A/B Testing – Optimizely
www.optimizely.com/optimization-glossary/ab-testing

Packet sniffer External links:

paessler.com – Easy-to-use Packet Sniffer
adwww.paessler.com/Packet_Sniffer/30-Day_Trial

packet sniffer – firewall.cx
www.firewall.cx/component/tags/tag/packet-sniffer.html

Wi-Fi Packet Sniffer and Analyzer Download – CommView for WiFi
www.tamos.com/download/main/ca.php

IP geolocation External links:

Free IP Geolocation Database | IP2Location LITE
lite.ip2location.com

Neustar IP Intelligence | IP Geolocation & Reputation
ipintelligence.neustar.biz/portal

IP geolocation’
IP-based Geolocation is mapping of an IP address or MAC address to the real-world geographic location of an Internet connected to a computing device or mobile device. Geolocation involves in mapping IP address to the country, region (city), latitude/longitude, ISP and domain name among other useful things.

Internet service provider External links:

IUNGO.NETWORK Global wireless internet service provider
iungo.network

Internet Service Provider in Kansas City, MO | Google Fiber
fiber.google.com/cities/kansascity

ProValue.net – Rural High Speed Internet Service Provider
www.provalue.net

Local Shared Object External links:

Flash Local Shared Object path – Stack Overflow
stackoverflow.com/questions/5949711

LSO abbreviation stands for Local Shared Object
www.allacronyms.com/LSO/Local_Shared_Object

Contextual advertising External links:

Media Traffic – CPV PPV Contextual Advertising
www.mediatraffic.com

Contextual Advertising Definition | Investopedia
investopedia.com/terms/c/contextual-advertising.asp

Contextual Advertising & Behavioral Marketing
host.cpxcenter.com/clicksor3

Session replay External links:

Real Madrid Training Session REPLAY – YouTube
www.youtube.com/watch?v=YDQkzhY2s0w

LogRocket | Logging and Session Replay for JavaScript Apps
logrocket.com

Behavior Detection, Session Replay, Website Heatmaps, …
www.decibelinsight.com/product

Key performance indicators External links:

KPI Examples – Types of Key Performance Indicators
www.pnmsoft.com/resources/bpm-tutorial/key-performance-indicators

Geolocation software External links:

IP Geolocation Software Overview | TrustRadius
www.trustradius.com/geoip-address-location

Geolocation software
In computing, geolocation software is used to deduce the geolocation (geographic location) of another party. For example, on the Internet, one geolocation approach is to identify the subject party’s IP address, then determine what country (including down to the city and post/ZIP code level), organization, or user the IP address has been assigned to, and finally, determine that party’s location.

Real-time business intelligence External links:

Jethro – We Make Real-Time Business Intelligence Work …
jethro.io

Visit filter External links:

Visit Filter Concept at IKTVA – Filter Concept
www.filter-concept.com/industrial/visit-filter-concept-iktva

Third-party cookie External links:

What is third-party cookie? – Definition from WhatIs.com
whatis.techtarget.com/definition/third-party-cookie

What is third-party cookie? – Definition from WhatIs.com
whatis.techtarget.com/definition/third-party-cookie

Native advertising External links:

MGID: Native Advertising Marketplace
www.mgid.com

What is Native Advertising? – Small Business Trends
smallbiztrends.com/2015/05/what-is-native-advertising.html

Native Advertising – The Official Definition – Sharethrough
www.sharethrough.com/nativeadvertising/

Landing page External links:

Property Search Landing Page – Miami-Dade County
www.miamidade.gov/pa/property_search.asp

my150.com – Landing page
www.my150.com

VHC Landing Page – Vermont Health Connect
portal.healthconnect.vermont.gov

Purchase funnel External links:

TVB > Purchase Funnel 2017
www.tvb.org/PurchaseFunnel2017.aspx

Purchase funnel – Marketing made simple
marketing-made-simple.com/purchase-funnel

Heat map External links:

A heat map is a graphical representation of data where the individual values contained in a grid are represented as colors.
Reference: en.wikipedia.org/wiki/Heat_map

Coins heat map | Bitgur
bitgur.com/map

How To Create A Cool Heat Map In Excel – YouTube
www.youtube.com/watch?v=CEGSBpNUZQ4

Digital rights management External links:

Digital Rights Management | XanEdu
www.xanedu.com/drm

Web cache External links:

What is a Web Cache? – CDN by MaxCDN
www.maxcdn.com/one/visual-glossary/web-cache

Web Cache | Untangle
www.untangle.com/shop/Web-Cache

Disney-Sites Guest Services – How do I clear my web cache?
help.disney.com/articles/en_US/FAQ/How-do-I-clear-my-web-cache

Bounce Rate External links:

7 Ways to Reduce Your Bounce Rate – en.ryte.com
en.ryte.com/magazine/7-ways-to-reduce-bounce-rate

What’s the Average Bounce Rate for a Website? – RocketFuel
www.gorocketfuel.com/the-rocket-blog/whats-the-average-bounce-rate-in-google-anal…

Bounce Rate Definition & Benchmark | OpsDog
opsdog.com/products/bounce-rate

Adobe Flash External links:

Adobe Flash Player 11, the browser extension mainly designed to stream Flash video files in your browser, shows a quantum leap in performance over previous
2.5/5(692)

Adobe Flash Player Download
get.adobe.com/flashplayer/?no_file

Adobe Flash Player Install for all versions
get.adobe.com/flashplayer/otherversions

Click analytics External links:

click analytics – ZSR Library
zsr.wfu.edu/inside/tag/click-analytics

Happiest Click Analytics
partners.happiest.net/register

1 Click Analytics – Home | Facebook
www.facebook.com/1ClickAnalytics

HTTP cookie External links:

HTTP cookie – ScienceDaily
www.sciencedaily.com/terms/http_cookie.htm

HTTP::Cookies – HTTP cookie jars – metacpan.org
metacpan.org/pod/HTTP::Cookies

11th JMeter Training Video – HTTP Cookie Manager – YouTube
www.youtube.com/watch?v=tdVLs6YJodQ

Search engine marketing External links:

Minnesota Search Engine Marketing Association – MnSearch
mnsearch.org

Professional Search Engine Marketing Services | Deluxe
www.deluxe.com/search-engine-marketing

Search Engine Marketing Archives – Salesgenie
www.salesgenie.com/search-engine-marketing

Web counter External links:

Free Hit Counter / Web Counter
statcounter.com/free-hit-counter

Web banner External links:

Logo and web banner | womenshealth.gov
www.womenshealth.gov/nwhw/tools/logo-banner

Customize 3,360+ Web Banner templates online – Canva
www.canva.com/templates/web-banners

Web Banner – El Paso Community College
www.epcc.edu/IT/ServiceCatalog/Pages/Services/WebBanner.aspx

Web server External links:

WISCORS Network Web Server – Welcome
wiscorsweb.dot.wi.gov

ProjectWise Web Server
pw.scdot.org

ProjectWise Web Server
projectwise.iberdrolausa.com

Referral marketing External links:

Start With Why – Word-of-Mouth and Referral Marketing Blog
www.referralcandy.com/blog/start-with-why-examples

UpViral – The Ultimate Viral Referral Marketing Platform
upviral.com

Doctor Referral Marketing | Get More Patients | DRI
www.referralsfordoctors.com

Prentice Hall External links:

Realidades 2 Practice Workbook [PRENTICE HALL] on Amazon.com. *FREE* shipping on qualifying offers. REALIDADES is a standards-based …
4.5/5(20)

Website localization External links:

Website Localization – Translation | Localization SEO
www.apps2translate.com/website-localization-translation

Website localization | International exports | IBT Online
ibt.onl

Performance Indicator External links:

Understanding Key Performance Indicators or KPI
www.thebalance.com/key-performance-indicators-2275156

How to Make Performance Indicator Titles in Tableau | …
www.ryansleeper.com/make-performance-indicator-titles-tableau

What is a Key Performance Indicator (KPI)?
kpi.org/KPI-Basics

User agent External links:

Qualys SSL Labs – Projects / User Agent Capabilities
www.ssllabs.com/ssltest/clients.html

User Agent Switcher – Add-ons for Firefox
addons.mozilla.org/en-US/firefox/addon/user-agent-switcher

User Agent: Find Out Your Web Browser’s UA Here
www.whoishostingthis.com/tools/user-agent

Cost-benefit analysis External links:

Cost-Benefit Analysis Description – The Balance
www.thebalance.com/cost-benefit-analysis-2275277

Cost-Benefit Analysis Method – investopedia.com
www.investopedia.com/terms/c/cost-benefitanalysis.asp

A Student’s Guide to Cost-Benefit Analysis
cals.arizona.edu/classes/rnr485/ch5.htm

Local search engine optimisation External links:

Local Search Engine Optimisation Company | Local SEO
www.seocompanysingapore.com/local-seo-experts

Local Search Engine Optimisation Services – Terranova
www.terra-im.com/local-search.php

SEO Brisbane Your Local Search Engine Optimisation …
topseobrisbane.com

Revenue sharing External links:

Revenue sharing (Audiobook on Cassette, 1980) …
www.worldcat.org/title/revenue-sharing/oclc/7268577

[PDF]Mutual Fund and 529 Plan Revenue Sharing Disclosure
www.edwardjones.com/images/revenue-sharing.pdf

Title 30-A, §5681: State-municipal revenue sharing
legislature.maine.gov/statutes/30-A/title30-Asec5681.html

Web mining External links:

What is Web mining? – Definition from WhatIs.com
searchcrm.techtarget.com/definition/Web-mining

BEST WEB MINING POOL // ELECTRONIC SUSHI …
e-sushi.net

CSE 258 – Recommender Sys&Web Mining – LE [A00] – …
podcast.ucsd.edu/podcasts/default.aspx?PodcastId=4292

Google Analytics External links:

Google Analytics | Google Developers
developers.google.com/analytics

Welcome to the Texas Board of Nursing – Google Analytics
www.bon.texas.gov/licensure_nursing_jurisprudence.asp

Google Analytics Solutions – Marketing Analytics & …
www.google.com/analytics

Domain Name System External links:

DNS Tools and Settings: Domain Name System(DNS)
technet.microsoft.com/en-us/library/cc775464(v=ws.10).aspx

What is DNS – Domain Name System for Computer Networks
www.lifewire.com/definition-of-domain-name-system-816295

Dnscmd Syntax: Domain Name System(DNS)
technet.microsoft.com/en-us/library/cc756116(v=ws.10).aspx

Web usage External links:

how can I freeze my daughter’s web usage? | Verizon …
community.verizonwireless.com/thread/912408

Web Usage – The Texas A&M University System
www.tamus.edu/marcomm/brandguide/web-usage

How to Restrict Web Usage on a Cell Phone | Chron.com
smallbusiness.chron.com/restrict-usage-cell-phone-46258.html

Internet traffic External links:

Internet Traffic Monitoring System (I-TMS)
maps.roads.maryland.gov/itms_public

NetBalancer – internet traffic control tool for Windows
seriousbit.com/netbalancer

Internet Traffic School:: The CHEAPEST TRAFFIC …
www.chilltrafficschool.com

Adobe Analytics External links:

Adobe Analytics | Adobe Digital Marketing Blog
blogs.adobe.com/digitalmarketing/tag/adobe-analytics

Adobe Analytics Login – Adobe Marketing Cloud
my.omniture.com/login

Adobe Analytics tutorials | Learn how to use Adobe Analytics
helpx.adobe.com/analytics/tutorials.html

Web Analytics External links:

11 Best Web Analytics Tools | Inc.com
www.inc.com/guides/12/2010/11-best-web-analytics-tools.html

Careers | Mobile & Web Analytics | Mixpanel
mixpanel.com/jobs

Web Analytics in Real Time | Clicky
clicky.com

Mobile Web Analytics External links:

Mobile Web Analytics Apps – Measure Web Stats on the Go
www.toprankblog.com/2012/10/getting-analytics-on-the-go

Internet Protocol External links:

IPv6: Internet Protocol Version 6 – AT&T Support
www.att.com/support/internet/ipv6.html

VoIP Calling | How Voice Over Internet Protocol Works
www.magicjack.com/how-it-works.html

Search analytics External links:

About us | STAT Search Analytics
getstat.com/about-us

Search Analytics Jobs Jobs at CUNA Mutual
jobs.cunamutual.com/category/analytics-jobs-jobs/1716/21813/1

STAT Search Analytics – Home | Facebook
www.facebook.com/STATSearchAnalytics

Avinash Kaushik External links:

Avinash Kaushik – Official Site
www.kaushik.net

Avinash Kaushik – Google+
plus.google.com/+avinash

Avinash Kaushik – Home | Facebook
www.facebook.com/avinash.kaushik

Display advertising External links:

Google Display Ads & Display Advertising | Google AdWords
adwords.google.com/home/how-it-works/display-ads

About SteelHouse | Digital Marketing & Display Advertising
steelhouse.com/about

Display Advertising: Expedia Media Solutions
advertising.expedia.com/solutions/products/display-advertising

Post-click marketing External links:

What Is Post-Click Marketing? | OpenView Labs
labs.openviewpartners.com/what-is-post-click-marketing-2

Post-Click Marketing Consultant – Saeed A. Rafay
saeedrafay.com

The Art of the Follow-Through: Post-Click Marketing
instapage.com/blog/post-click-marketing

Web log analysis software External links:

6+Best Web Log Analysis Software Free Download For …
www.downloadcloud.com/web-log-analysis-software.html

Web Log Analysis Software for the Macintosh
www.seacloak.com/about.html

Log2Stats – client based web log analysis software – …
www.log2stats.com/purchase.php

Dynamic Host Configuration Protocol External links:

DHCP Explained – Dynamic Host Configuration Protocol
www.youtube.com/watch?v=e6-TaH5bkjo

Overview of Dynamic Host Configuration Protocol …
whatismyipaddress.com/dhcp

What Is DHCP?: Dynamic Host Configuration Protocol …
technet.microsoft.com/en-us/library/cc781008(v=ws.10).aspx

Cost per action External links:

Cost Per Action (CPA): How to Lower Your CPA in AdWords
www.wordstream.com/cost-per-action

(CPA) Cost Per Action Marketing: What’s it All About?
themodernentrepreneur.com/about-cpa-cost-per-action-marketing

What is Cost Per Action (CPA)? – Definition & Information
www.marketingterms.com/dictionary/cost_per_action

Online advertising External links:

Direct Mail Marketing & Online Advertising Agency
plumdirectmarketing.com

20 Power Words In Online Advertising – The Daily Egg
www.crazyegg.com/blog/power-words-online-advertising

Brand Safety with Online Advertising | Integral Ad Science
integralads.com/capabilities/brand-safety

Unique user External links:

Why unique user accounts are key to HIPAA compliance
www.sookasa.com/blog/HIPAA-individual-user-accounts

Unique user
According to IFABC Global Web Standards, a unique user (UU) is “An IP address plus a further identifier. The term “unique visitor” may be used instead of “unique user” but both terms have essentially the same meaning (see below). Sites may use User Agent, Cookie and/or Registration ID.”

Unique User Settings – WalkMe Support
support.walkme.com/knowledge-base/unique-user-settings

Web crawler External links:

WebSPHINX: A Personal, Customizable Web Crawler
www.cs.cmu.edu/~rcm/websphinx

Advertising campaign External links:

What is an Advertising Campaign? (with pictures) – wiseGEEK
www.wisegeek.com/what-is-an-advertising-campaign.htm

Online video analytics External links:

Online Video Analytics & Marketing Software | Vidooly
vidooly.com

Ooyala Videomind | Online Video Analytics
www.ooyala.com/videomind/tags/online-video-analytics

Managing Your Online Video Analytics – DaCast
www.dacast.com/blog/managing-your-online-video-analytics

Behavioral targeting External links:

What Is Behavioral Targeting? – CBS News
www.cbsnews.com/news/what-is-behavioral-targeting

What is Behavioral Targeting? – Define Behavioral Targeting
www.brickmarketing.com/define-behavioral-targeting.htm

Behavioral Targeting – bankrate.com
www.bankrate.com/mediakit/ad-behavioral-faq.asp

O’Reilly Media External links:

PMP practice exam – Head First Labs from O’Reilly Media, Inc.
www.headfirstlabs.com/PMP/free_exam

O’Reilly Media @ Amazon.com
www.amazon.com/O-Reilly-Media/pages/6357892011

What Is a Pivot Table – O’Reilly Media
archive.oreilly.com/pub/a/windows/archive/whatisapivottable.html

Mobile advertising External links:

Mobile advertising is the communication of products or services to mobile device and smartphone consumers. The mobile advertising spectrum ranges from short message service (SMS) text to interactive advertisements.
Reference: www.techopedia.com/definition/24260/mobile-advertising

Cable TV Advertising, Online and Mobile Advertising | Viamedia
viamediatv.com

Best Mobile Advertising Software in 2018 | G2 Crowd
www.g2crowd.com/categories/mobile-advertising

Web browser External links:

Chrome Web Browser – Google Chrome
www.google.com/chrome

Clear your web browser’s cache, cookies, and history
kb.iu.edu/d/ahic

How to remove Web Browser Redirect Virus (Windows Help …
malwaretips.com/blogs/remove-browser-redirect-virus

Cost per impression External links:

What Is the Definition of Cost Per Impression? — TrackMaven
trackmaven.com/marketing-dictionary/cost-per-impression

Cost per impression – YouTube
www.youtube.com/watch?v=Xi34rQscDDo