Sony Help Desk


Before reaching Sony Help Desk, let’s find some useful information about Sony Corporation of America. Sony Corporation of America, based in New York City, is the U.S. subsidiary of Sony Corporation, headquartered in Tokyo. Sony is a leading manufacturer of audio, video, communications, and information technology products for the consumer and professional markets. Its music, motion picture, television, computer entertainment, and online businesses make Sony one of the most comprehensive entertainment companies in the world. Sony’s principal U.S. businesses include Sony Electronics Inc., Sony Pictures Entertainment, Sony Music Entertainment Inc., and Sony Computer Entertainment America Inc. Sony recorded consolidated annual sales of over $62.3 billion for the fiscal year ended March 31, 2003, and it employs 161,100 people worldwide. Sony’s consolidated sales in the U.S. for the fiscal year ended March 31, 2003, was $20 billion.


Sony Help Desk and e-CRM is a new business philosophy aimed at fostering improved customer relations. Sony Help Desk and e-CRM believe that relationships based on customer insight propel an organization from simply treating customers efficiently to treating them relative to their needs, preferences, and value potential. With Sony Help Desk and e-CRM, individual customer needs can be satisfied at the right time, through the right channel with the right offer.


Sony Help Desk and e-CRM is your platform to voice any queries you may have regarding service, product information, dealer location etc. Air your doubts and they will be resolved. And, if you are registered with Sony, the e-CRM team will send you updates on new products and inform you on discounts & promotions that you may be interested in. So whether you command for technical help or merely some information, our services are there to provide you with prompt assistance


Recently Sony has been in the news due to its phenomenal success in PC market. Shipments of Sony Vaio PCs into the U.S. retail market are up nearly threefold in the first six months of 2002 compared with the same period in 2000, the pinnacle year for PC shipments. Compared with the same period in 2001, Sony is up almost 42 percent–second only to Toshiba’s 60 percent growth rate in U.S. retail–according to market tracker NPD Techworld.


And in handhelds, Sony has jumped up from 1.2 percent of the retail market in Oct. of 2000 to second in market share, to Palm, with about 22 percent of the market as of June 2002. Competitors would quickly point out that Sony’s growth has been over a limited base of customers, but analysts say the company’s expansion is in the right areas when it comes to generating revenue. In the PC business, most of Sony’s growth is in notebooks, which have higher margins than desktops. But even in desktops, the company has expanded from the high end into the midrange of the market. Some Sony models, in fact, are currently sold out, a rarity in a market where excess inventory has become normal. That is perhaps one of the reasons why Sony Help Desk is bombarded with call after calls.

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