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Help Desk: Are you changing call centers to contact centers and integrating customer data across all media and digital channels?

With every purchase, inquiry, social media post, and customer engagement, loads of data pYour in that need to be managed in an orderly manner, to provide the best customer experience, you need to invest in the technology to get the metrics that matter. As a result, fueled by data analytics, technology and your people, your…

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Help Desk: Are you changing call centers to contact centers and integrating customer data across all media and digital channels?

With every purchase, inquiry, social media post, and customer engagement, loads of data pYour in that need to be managed in an orderly manner, to provide the best customer experience, you need to invest in the technology to get the metrics that matter. As a result, fueled by data analytics, technology and your people, your…

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GDPR Compliance: What about the business advancing / revenue-generating side of GDPR compliance?

Whilst gdpr affects everyone within your organization, marketers are particularly well placed to ensure gdpr compliance throughout business, appointing a strong centralized GDPR leader with a core GDPR team across business units is the first step in progressing toward GDPR compliance. And also, the core GDPR project team needs to be accountable to the board…

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GDPR Compliance: What about the business advancing / revenue-generating side of GDPR compliance?

Compliance with the GDPR, while daunting, is a clearer undertaking due to the many pieces of guidance released by various data protection authorities over the past year, appointing a strong centralized GDPR leader with a core GDPR team across business units is the first step in progressing toward GDPR compliance. And also, the core GDPR…